Struggling to figure out what exactly you should put on your website and better yet, what order to put everything in. This is your One Size Fits all template to guide you through that process.
15-point Landing Page Checklist
Grade your landing pages to make sure your page is doing its job… CONVERTING!
The Landing Page Audit worksheet has five components:
Grading Elements – Evaluating elements like the headline, offer, trust, visuals, etc…
Grading Criteria – Grade these elements based on specific criteria.
Element Scores – Score each element separately on a scale from Exceptional to Unsatisfactory.
Final Score – Receive an overall score out of 100.
Action Items – Take action to improve the elements that don’t receive a perfect score.
With all of the Landing Page editors or themes you can use out there, it is REALLY easy to create Frankenstein’s monster without even knowing it — this will give you the process you need to avoid doing that entirely.
SOURCE: The 15-Point Landing Page Audit