Product Development

Who is your ideal customer? Where are they hanging out? What are their challenges?

It makes sense, right?…

“To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are…”

You know building a customer avatar (some call it a buyer persona) would have a huge impact on your marketing.

But how?

We’ll get into the how-to in just a second. But first: understand that a customer avatar is…

The Swiss Army Knife of Marketing!

It is our job to take the customer on a journey from a less-desirable before state to a more desirable after state. This map is the tool to help your create each stage of your value journey (AKA the 8 Stages of Customer Intimacy)

**Note: Make sure you have watched Learn the Value Journey: “The 8 Stages of Business Intimacy” .

It’s the same system Starbucks and McDonald’s have used to corner the coffee and hamburger markets. It’s the same system Amazon uses to dominate ecommerce. It’s how Best Buy, Beach Body (selling workouts like P90X), and Sports Illustrated have become household names.

This system works for small and enterprise level businesses. It works for mom-and-pop shops and billion-dollar retailers. It works whether you sell traditional products, digital products, or services.

This system works because it exploits each and every aspect of the irrefutable law of business growth put forth by legendary marketer Jay Abraham:

There are only three ways to grow a business:

• Increase the number of customers
• Increase the average transaction value per customer
• Increase the number of transactions per customer

We call it Customer Value Optimization or CVO.