Who has bought your product before? This is your number one statistic to determine who to sell too.
This can be a huge help in identifying who you need to target your message too, this is your audience.
I like to use the example of Britney Spears when she first launched her “Hit Me Baby One More Time” This is a great example. (Before she turned temptress) She was coming out of Disney years, and going into individual female sensation. She appealed to every female on this planet. It is very clear, that she was not directing her music for Men to buy.
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