15-point Landing Page Checklist
Grade your landing pages to make sure your page is doing its job… CONVERTING!
The Landing Page Audit worksheet has five components:
Grading Elements – Evaluating elements like the headline, offer, trust, visuals, etc…
Grading Criteria – Grade these elements based on specific criteria.
Element Scores – Score each element separately on a scale from Exceptional to Unsatisfactory.
Final Score – Receive an overall score out of 100.
Action Items – Take action to improve the elements that don’t receive a perfect score.
With all of the Landing Page editors or themes you can use out there, it is REALLY easy to create Frankenstein’s monster without even knowing it — this will give you the process you need to avoid doing that entirely.
SOURCE: The 15-Point Landing Page Audit