In order to build something for your customer you need to understand what they want. There’s no better way to find out what somebody wants than with a little game.
It’s like a high school teacher playing a review game with their students before a test. It’s a no pressure situation that exposes what the kids know. Your customers know what they want, you just need to expose it.
That’s why we’re giving you the “I Wish” game. The I Wish game zeroes in on what your customer wishes they had so that you can devise a way to achieve it. It’s a really simple, fun process that eliminates all those issues that you have with prying your customer’s goals out of them.
Here’s how it works:
- Ask them to take 5 minutes to write down 20 things that they wish they had.
- If they don’t have at least 12 things at the end of that 5 minutes, give them another 5 minutes to think.
- Remove any of their wishes that money or business growth can’t fix.
- Cut the remaining list in half.
- Cut it in half again. The goal is to narrow it down to 4 or less wishes.
- Star the most important wish.
Use these wishes to speak to your customers End Goals in your copy and to define what problems your product or service should solve.