Who is your ideal customer? Where are they hanging out? What are their challenges?
It makes sense, right?…
“To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are…”
You know building a customer avatar (some call it a buyer persona) would have a huge impact on your marketing.
We’ll get into the how-to in just a second, first understand that a customer avatar is…
The Swiss Army Knife of Marketing!