8 Stages of Business Intimacy
DigitalMarketer Co-Founder and CEO Ryan Deiss breaks down how, as marketers, it is our job to take the customer on a journey from a less-desirable before state to a more desirable after state.
The Premiere Online Community For Small Businesses
DigitalMarketer Co-Founder and CEO Ryan Deiss breaks down how, as marketers, it is our job to take the customer on a journey from a less-desirable before state to a more desirable after state.
It’s the same system Starbucks and McDonald’s have used to corner the coffee and hamburger markets. It’s the same system Amazon uses to dominate ecommerce. It’s how Best Buy, Beach Body (selling workouts like P90X), and Sports Illustrated have become household names.
This system works for small and enterprise level businesses. It works for mom-and-pop shops and billion-dollar retailers. It works whether you sell traditional products, digital products, or services.
This system works because it exploits each and every aspect of the irrefutable law of business growth put forth by legendary marketer Jay Abraham:
There are only three ways to grow a business:
We call it Customer Value Optimization or CVO.
Related Content: Growth Hacking: The 5 Steps of Customer Value Optimization
This is the perfect close to tack onto any “talk.” And by talk, that means on the phone, on a stage, in person, on the computer, pretty much any kind of talk you can think of, this close is perfect to convert the prospect to the next step.
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Subtly Leads a Prospect Toward a Desired Action. As a business your jobs is to take your customer from a BEFORE state to a better AFTER state. Watch this video as Ryan explains.
Timecodes to skip to…
Before & After Grid Explanation: 36:06
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